After 13 years as CEO, I’m no longer running my company

Earlier this year, I made a massive decision. After 13 years at the helm, I chose to step down as CEO from the company I founded. My entrepreneurial friends saw this as a benchmark moment — the end game! Passive income has arrived! But here’s the truth: the needs of our business were no longer my areas of strength.

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“We bootstrapped to nearly $10M in annual revenue.”

Our Story

You see, in 2006 my brother and I founded a social enterprise with a radical “remote team” model that we bootstrapped to millions of members and nearly $10M in annual revenue.

Our very…


And Other Rules of Engagement for Remote Teams

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Thanks to COVID-19, most businesses have now been exposed to the challenges of remote work. As the founder of a company that’s been fully remote for over a decade, I have plenty of experience with those challenges. In my opinion, the problem that is most likely to make or break your company’s culture is communication. Whether you like it or not, learning to effectively communicate with your co-workers and managers in a distributed environment plays a huge role in the kind of culture you develop.

“Whether you like it or not, learning to effectively communicate with your co-workers and managers…


There is nothing better than to enjoy food and drink and to find satisfaction in work.

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If history proves anything, it’s that nothing man-made is permanent. Leaders come and leaders go. Nations rise and nations fall. Businesses open, and businesses close. Ideas succeed, and ideas fail. People live, and people die.

In the past, this always struck me as a depressing reality. But as I get older, I’m finding that there is beauty, meaning, and peace in the fact that life goes on, regardless of the outcome of any particular situation.

It’s important to remember that this rhythm of life is compounded by competing storylines. There’s a global storyline affecting the world, a national storyline shaping…


“For it is in giving that we receive.” — Francis of Assisi

If you’re keeping up with my series on Social Entrepreneurship, then you know that my personal mission to find more meaning at work became the foundation of a powerful community within my company; but it took a leap of faith to get us where we are now.

I want to give every leader the chance to experience the transformational power of a purpose-driven team and the joy that comes when you put the needs of others above your own. …


And How We Made Over a Million Dollar Impact For Our Cause

My first “real job” was in an outside sales role. My boss gave me a lot of freedom and creative control. I was surrounded by great people and I quickly grew into a leadership position with a lot of responsibility. But in a few short years, I couldn’t figure out why I was working so hard. Ultimately, when times got tough, making “good money” wasn’t motivating enough for me.

So, in 2006, my brother and I launched Abenity.com to bring Fortune 500 perks to companies of any size. From the beginning, we knew we wanted our business to stand for…

Brian Roland

6x Inc. 5000 Founder, #OnMission as a distributed team builder, social entrepreneur, bootstrapper; husband & girl dad; coffee nerd, trumpeter, drone pilot

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